CurveBalm was born from a genuine passion for creating products to help any woman, in any body, move a little easier and feel a little better. 

We are two close friends taking a leap of faith and starting our own business with a flagship product that we are so proud of (and one that we know works).  That’s because we have tried and tested the formulation ourselves.

For years, millions of women all over the world have been suffering in silence from the dreaded ‘chubrub’ with nothing but Google and a few home remedies to turn to. We found some weird and wonderful solutions ourselves whilst trying to avoid the chafe… nappy cream being one of them!

Almost 18 months ago we had an epiphany – there has to be a better way to solve this extremely common, chafing problem! And that is how CurveBalm was born.

Since then, we have worked tirelessly to trial and source manufacturers, test products, build formulations with our chemist and so much more. It has been a rollercoaster, but truly the best time of our lives and we cannot wait for you all to have our product in your hands.

No thigh gap? No problem.

This truly is our mantra.  Let’s face it, for the vast majority of us, a little bit (or a lot) of thigh chafe on a hot day is just par for the course. And why should we have to adjust our outfit choices to accommodate cycling shorts? Or use products to ease discomfort that just aren’t suitable for our sensitive areas? Well fear no more, because we believe CurveBalm can answer all of your chubrub prayers! It’s all natural, highly effective and also looks pretty cute in your bag too! What’s not to love? So the next time you want to wear that cute sparkly dress with no tights or run a 10k in your knickers… we’ve got your back (or should we say thighs).

Our measure of success comes from one simple thing… YOU. Hearing stories on how CurveBalm has worked for you and how much you love our product is the light at the end of the tunnel that has got us through two crazy years of building our company. We can’t wait to meet lots of you, so please do get in touch!

We are a brand created by women for women and this is only the beginning.

Jess & Georgie xx


Our motivation.